Skyfall
Budget: $200,000,000
Gross: $1.047 billion
Cross Media convergence: Coke advertisement, Talk shows, Fragrance, Watches, Clothing, Toys.
Synergy: Album, Posters, 007 games, Phone,
Vertical Intergration: Sony phone and Sony distributed the film
ill Manors
Budget: £100,000
Gross:› $1,108,176
Synergy: Album, Posters
Media Ownership
Sony phone being advertised in a sony film
Disney owns many companies (vertical integration) e.g own marvel and Pixar Animation Studios
The 6 most dominate Hollywood studios: 20th Century Fox, Warner Brothers, Paramount, Columbia, Universal and Walt Disnet Studios.
Showing posts with label Part B. Show all posts
Showing posts with label Part B. Show all posts
Tuesday, 20 May 2014
Thursday, 15 May 2014
Past Question
Jan 2009
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Videogames
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Videogames
Wednesday, 14 May 2014
Tuesday, 13 May 2014
Thursday, 8 May 2014
Homework
June 2012
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer. 2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film - Music - Newspapers - Radio - Magazines - Video games
Cross-media convergence and synergy I believe has a big impact on how successful film marketing is. Cross-media convergence and synergy are very similar topics however, synergy is the simultaneous release of different products this benefits for all products and cross-media convergences is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition) also this but also includes non-media related products such as, the coke advertisement of the film Skyfall.
Without cross-media convergences and synergy marketing a film would be difficult. The film Skyfall used both synergy and cross-media convergence a lot, the film had, a well-known artist release a song which was featured on the film, advertisement with coke, a James Bond fragrance, games, t-shirts, toy cars and many more marketing projects. All these benefited the film because they promoted it but it also benefited the product, for example: the coke advert would be associated with a popular film which would have promoted coke as-well.
Skyfall was a very successful film which took a profit of about 1 billion worldwide, in comparison to ill Manors which took just under half a million. These two figures are totally different and I think this was mainly down to the budget the films had but how the film was marketed. ill Manors used synergy when Plan B released an album alongside the film however Skyfall did the same and much, much more.
The release of Adele's single, Skyfall, created a wider range of possible consumers, but this also benefited Adele because her music was heard by a wider range of consumers and promoted her music. Adele is signed with Columbia Records which is owned my Sony and Eon productions are partners with Sony, this is an example of vertical integration. I believe that when companies work together the more people become aware of there products and this is a win win situation.
In conclusion I believe that cross media convergence and synergy are very important fro the marketing stage of promoting a film when it is used in the correct way and the film has a significant budget.
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer. 2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film - Music - Newspapers - Radio - Magazines - Video games
Cross-media convergence and synergy I believe has a big impact on how successful film marketing is. Cross-media convergence and synergy are very similar topics however, synergy is the simultaneous release of different products this benefits for all products and cross-media convergences is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition) also this but also includes non-media related products such as, the coke advertisement of the film Skyfall.
Without cross-media convergences and synergy marketing a film would be difficult. The film Skyfall used both synergy and cross-media convergence a lot, the film had, a well-known artist release a song which was featured on the film, advertisement with coke, a James Bond fragrance, games, t-shirts, toy cars and many more marketing projects. All these benefited the film because they promoted it but it also benefited the product, for example: the coke advert would be associated with a popular film which would have promoted coke as-well.
Skyfall was a very successful film which took a profit of about 1 billion worldwide, in comparison to ill Manors which took just under half a million. These two figures are totally different and I think this was mainly down to the budget the films had but how the film was marketed. ill Manors used synergy when Plan B released an album alongside the film however Skyfall did the same and much, much more.
The release of Adele's single, Skyfall, created a wider range of possible consumers, but this also benefited Adele because her music was heard by a wider range of consumers and promoted her music. Adele is signed with Columbia Records which is owned my Sony and Eon productions are partners with Sony, this is an example of vertical integration. I believe that when companies work together the more people become aware of there products and this is a win win situation.
In conclusion I believe that cross media convergence and synergy are very important fro the marketing stage of promoting a film when it is used in the correct way and the film has a significant budget.
Wednesday, 16 April 2014
Tuesday, 15 April 2014
Notes on Section B
Section
B (45mins- 50marks)
Notes
Marking:
20 marks for analysing,
arguing and explaining.
20 marks for use of
examples
10 marks for use of
terminology
Fox:
Fox Searchlight
Pictures whose parent company is 20th Century Fox, which
is part of the Fox Entertainment group, a subsidiary of News
Corporation, which is owned by Rupert Murdoch. It is the 2nd
largest Media conglomerate in the world.
New corporation is a
huge Media conglomerate, a mass-media multinational company.
Their assets are worth
over 56 Billion dollars.
Despite their owner
being a global mass market corporation Fox Searchlight specialise in
British film, horror films, Dramedy and non English Language films.
Cross media convergence
and synergy:
Production- being part
of a conglomerate means that the money for productions is available
for searchlight. Bigger budgets can also attract larger stars,
utilise the newest and best technology for special effects and
shooting.
Films are generally
developed by a smaller production company (often set up just for the
film itself) who then seek more finance and or distribution with
Searchlight as they have a film with British content or 'independent
film' content or a non-English language/ horror/dramedy film that has
done well outside of America.
In many cases FSP can
'pick-up' a film that has already been developed(script, budgeting ,
stars attached) and has a lot of potential or they can help
distribute a film that has done well in other regions already and is
a 'sure-fire' hit (it may have won film festival awards previously or
'opened' a festival with it's premiers).
Ultimately, it means
working with other companies through synergistic horizontal
integration as oppose to the old style of vertical integration where
every aspect of film making was done by one major company.
360 degree marketing:
Example- the black swan
released teaser trailers and multiple trailers and features on TV and
on-line.
Synergy -working with a
number of companies: horizontal integration.
Cross- media
promotion(below- the-line-strategies): working in synergy with other
companies for the benefit of both.
Thursday, 27 March 2014
Sket
Plot Summery: When a young woman is cruelly and indiscriminately attacked by a notorious gang led by the violent Trey, her little 16 year old sister Kayla wants revenge and will stop at nothing to get it, even if it means joining a rival girl gang led by the volatile and damaged man-hating Danielle.
Genre: Crime
Directed by: Nirpal Bhogal
Written by: Nirpal Bhogal
Production Companies:
- Gateway Films (co-production)
- Creativity Media (in association with)
- Gunslinger
Distributors:
21st Century Pictures (2012) (Australia) (DVD)
Koch Media (2013) (Netherlands) (DVD) (through)
One2See Movies (2013) (Netherlands) (DVD) (through Koch Media)
Revolver Entertainment (2010) (UK) (all media)
Revolver Entertainment (2012) (USA) (all media)
Sunfilm Entertainment (2012) (Germany) (DVD)
Other Companies:
Aquarium Studios (sound post-production)
Creativity Media (post-production)
Filmscape Lighting (grip and lighting equipment)
Filmscape Media (camera equipment provided by)
Met Film Post (post-production facilities)
Music by: Chad Hobson
Cinematography by: Felix Wiedemann
Film Editing by: Richard Elson
Music by: Chad Hobson
Cinematography by: Felix Wiedemann
Film Editing by: Richard Elson
Release Dates:
UK- 28 October 2011
Sweden- 8 May 2012
Netherlands- 8 January 2013
Budget: $1000000 (estimated)
Runtime: 83min
Camera Used: Arri Alexa
Thursday, 20 March 2014
Homework
What significance does the continuing development of digital media technology have for media institutions and audiences? You should focus on FILM but you may make reference to other media such as Music, Newspapers, Radio, Magazines or Video games.
The continuing development of digital media technology has a large significance to the media institution and audiences. The distributors are always trying to find unique way to market their product and the development of digital technology is making this easier to do so. New ways, that only could have been possible because of the development of digital technology, such as social media, trailers on YouTube and may more.
The development of digital media technology has also increased the way in which the audience can consume films, magazines and other media products. The development of online streaming allows the audience to purchase films and stream or download the film directly to their computer at home and now on their smartphone examples of this is iTunes and Netflix. This new technology saves distributers millions because instead of sourcing materials for the packaging.
Production also save money by not having to produce a reel of film which costs millions instead they just sending the film from computer to computer. This also helps out the distribution companies because they don't have to send a reel of film around the world. This does have a downfall because the first viewing of a reel of film has a better quality than a digital film but this is out weighed with the fact that the reel can get damaged when rewinding. Another downfall of not using a reel o film is that it is very easy to pirate them. There are many ways distributing companies are trying to prevent piracy is having a similar release date for different countries and this reduces the amount of films being brought other to a country where the film has not been released yet.
The development of 3D and now 4D is changing the experience the audience has when consuming a film. Along side this, CGI is developing further to create nearly perfect replicates of humans. The film Avatar (2009 directed and written by James Cameron) is a good example because it used both CGI and 3D to create it. The use of 3D brings more people into the cinemas because not many people have the ability to watch it at home so the only way is to go to the cinema or iMax. The production of these new films, that heavily rely on CGI, have a very high budget because the equipment is still considered new and cost a lot of money. Again Avatar had an estimated budget of $237000000 and this is way more money than a normal film would budget. Even thought the budget is more the profit is usually more too, for example Avatar who produced a gross of $760505846, which is a big profit.
Within the rolls of a distributing company is marketing and one of the most popular ways to promote a film is social media because many people use it and the information can be spread quickly. Another way is having short programs that are dedicated to tell the consumers what films are coming out and the must seem films shown an example of this is "The Top Ten Show" on sky. Overall I believe the development of digital media technology has benefited all areas: production, distribution and exhibition.
The continuing development of digital media technology has a large significance to the media institution and audiences. The distributors are always trying to find unique way to market their product and the development of digital technology is making this easier to do so. New ways, that only could have been possible because of the development of digital technology, such as social media, trailers on YouTube and may more.
The development of digital media technology has also increased the way in which the audience can consume films, magazines and other media products. The development of online streaming allows the audience to purchase films and stream or download the film directly to their computer at home and now on their smartphone examples of this is iTunes and Netflix. This new technology saves distributers millions because instead of sourcing materials for the packaging.
Production also save money by not having to produce a reel of film which costs millions instead they just sending the film from computer to computer. This also helps out the distribution companies because they don't have to send a reel of film around the world. This does have a downfall because the first viewing of a reel of film has a better quality than a digital film but this is out weighed with the fact that the reel can get damaged when rewinding. Another downfall of not using a reel o film is that it is very easy to pirate them. There are many ways distributing companies are trying to prevent piracy is having a similar release date for different countries and this reduces the amount of films being brought other to a country where the film has not been released yet.
The development of 3D and now 4D is changing the experience the audience has when consuming a film. Along side this, CGI is developing further to create nearly perfect replicates of humans. The film Avatar (2009 directed and written by James Cameron) is a good example because it used both CGI and 3D to create it. The use of 3D brings more people into the cinemas because not many people have the ability to watch it at home so the only way is to go to the cinema or iMax. The production of these new films, that heavily rely on CGI, have a very high budget because the equipment is still considered new and cost a lot of money. Again Avatar had an estimated budget of $237000000 and this is way more money than a normal film would budget. Even thought the budget is more the profit is usually more too, for example Avatar who produced a gross of $760505846, which is a big profit.
Within the rolls of a distributing company is marketing and one of the most popular ways to promote a film is social media because many people use it and the information can be spread quickly. Another way is having short programs that are dedicated to tell the consumers what films are coming out and the must seem films shown an example of this is "The Top Ten Show" on sky. Overall I believe the development of digital media technology has benefited all areas: production, distribution and exhibition.
Tuesday, 18 March 2014
Wednesday, 12 February 2014
Homework Part B
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.
You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.
I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975.
Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not.
Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.
In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film. If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit.
You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.
I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975.
Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.
In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film. If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit.
Monday, 3 February 2014
Homework Part B
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film
Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films.
Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films.
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Consumption of a film is the when customers watch films.
Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films.
Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films.
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Consumption of a film is the when customers watch films.
Tuesday, 14 January 2014
Monday, 13 January 2014
Homework
Q1: What makes a British film?
A british film can be divided into five different categories and they are:
Category A: films made with British money, personnel and resources.
Category B: films co-founded with british money and from foreign investment, but the majority of finance, cultural content and personnel are British.
Category C: films with mostly foreign (but non USA) investment and a small financed input, either financially or creatively.
Category D: films made in the UK with (usually) British cultural content, but financed fully or partly by American companies.
Category E: American films with some British involvement.
British films claim a great number of films under category D and E and a decent amount from B and C but very few are successful as category A films.
Q2: What are the different ways a film can be marketed or promoted?
Poster: E.G. buses, train stations, bus stops...
Merchandise: Goods that relate to the film are sold to help promote the film.
Trailers: A trailer is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema.
TV apparences: Trailers shown on the TV
Interviews: Actor and Actress are interviewed about the film.
Q3: What are the different ways a film can be exhibited and consumed?
- Cinema
- Film Festivals
- Online- Netflix and iTunes
- DVD
- TV
Thursday, 9 January 2014
Film Distribution (More Notes)
- Many people say that the audience has the greatest power.
- Film distributions describes everything that happens in between production and exhibition.
- The promotion of a film pays for "above the line"advertising, which will be funded as part of the project, such as trailers.
- It is crucial not to see film distribution as a helpful stage in the life of a film whereby distributors treat all films equally and ensure fair play in getting films to the public's attention.
- Five major distributors that dominate the UK film industry: United International Pictures, Warner Brothers, Buena Vista, Twentieth Century Fox and Sony.
- Film distributors are responsible for prints and marketing.
- Prints- producing physical copies of a film for cinema/home release and finding the exhibitors/retailers to sell the film.
- Marketing-raising audience awareness and anticipation of a new release.
- A distributor may: be a part of the same parent company as the production company, have a long term arrangement with a production company and provide financial assistance for may of their productions, provide financial assistance for a single film by a production company
- Acquire a film after it has completed production.
- 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and across long periods of time.
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