To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film
Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films.
Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films.
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film.
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Consumption of a film is the when customers watch films.
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