Jan 2009
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Videogames
Showing posts with label Practise Essay Questions part B. Show all posts
Showing posts with label Practise Essay Questions part B. Show all posts
Thursday, 15 May 2014
Thursday, 8 May 2014
Homework
June 2012
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer. 2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film - Music - Newspapers - Radio - Magazines - Video games
Cross-media convergence and synergy I believe has a big impact on how successful film marketing is. Cross-media convergence and synergy are very similar topics however, synergy is the simultaneous release of different products this benefits for all products and cross-media convergences is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition) also this but also includes non-media related products such as, the coke advertisement of the film Skyfall.
Without cross-media convergences and synergy marketing a film would be difficult. The film Skyfall used both synergy and cross-media convergence a lot, the film had, a well-known artist release a song which was featured on the film, advertisement with coke, a James Bond fragrance, games, t-shirts, toy cars and many more marketing projects. All these benefited the film because they promoted it but it also benefited the product, for example: the coke advert would be associated with a popular film which would have promoted coke as-well.
Skyfall was a very successful film which took a profit of about 1 billion worldwide, in comparison to ill Manors which took just under half a million. These two figures are totally different and I think this was mainly down to the budget the films had but how the film was marketed. ill Manors used synergy when Plan B released an album alongside the film however Skyfall did the same and much, much more.
The release of Adele's single, Skyfall, created a wider range of possible consumers, but this also benefited Adele because her music was heard by a wider range of consumers and promoted her music. Adele is signed with Columbia Records which is owned my Sony and Eon productions are partners with Sony, this is an example of vertical integration. I believe that when companies work together the more people become aware of there products and this is a win win situation.
In conclusion I believe that cross media convergence and synergy are very important fro the marketing stage of promoting a film when it is used in the correct way and the film has a significant budget.
Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer. 2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film - Music - Newspapers - Radio - Magazines - Video games
Cross-media convergence and synergy I believe has a big impact on how successful film marketing is. Cross-media convergence and synergy are very similar topics however, synergy is the simultaneous release of different products this benefits for all products and cross-media convergences is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition) also this but also includes non-media related products such as, the coke advertisement of the film Skyfall.
Without cross-media convergences and synergy marketing a film would be difficult. The film Skyfall used both synergy and cross-media convergence a lot, the film had, a well-known artist release a song which was featured on the film, advertisement with coke, a James Bond fragrance, games, t-shirts, toy cars and many more marketing projects. All these benefited the film because they promoted it but it also benefited the product, for example: the coke advert would be associated with a popular film which would have promoted coke as-well.
Skyfall was a very successful film which took a profit of about 1 billion worldwide, in comparison to ill Manors which took just under half a million. These two figures are totally different and I think this was mainly down to the budget the films had but how the film was marketed. ill Manors used synergy when Plan B released an album alongside the film however Skyfall did the same and much, much more.
The release of Adele's single, Skyfall, created a wider range of possible consumers, but this also benefited Adele because her music was heard by a wider range of consumers and promoted her music. Adele is signed with Columbia Records which is owned my Sony and Eon productions are partners with Sony, this is an example of vertical integration. I believe that when companies work together the more people become aware of there products and this is a win win situation.
In conclusion I believe that cross media convergence and synergy are very important fro the marketing stage of promoting a film when it is used in the correct way and the film has a significant budget.
Thursday, 20 March 2014
Homework
What significance does the continuing development of digital media technology have for media institutions and audiences? You should focus on FILM but you may make reference to other media such as Music, Newspapers, Radio, Magazines or Video games.
The continuing development of digital media technology has a large significance to the media institution and audiences. The distributors are always trying to find unique way to market their product and the development of digital technology is making this easier to do so. New ways, that only could have been possible because of the development of digital technology, such as social media, trailers on YouTube and may more.
The development of digital media technology has also increased the way in which the audience can consume films, magazines and other media products. The development of online streaming allows the audience to purchase films and stream or download the film directly to their computer at home and now on their smartphone examples of this is iTunes and Netflix. This new technology saves distributers millions because instead of sourcing materials for the packaging.
Production also save money by not having to produce a reel of film which costs millions instead they just sending the film from computer to computer. This also helps out the distribution companies because they don't have to send a reel of film around the world. This does have a downfall because the first viewing of a reel of film has a better quality than a digital film but this is out weighed with the fact that the reel can get damaged when rewinding. Another downfall of not using a reel o film is that it is very easy to pirate them. There are many ways distributing companies are trying to prevent piracy is having a similar release date for different countries and this reduces the amount of films being brought other to a country where the film has not been released yet.
The development of 3D and now 4D is changing the experience the audience has when consuming a film. Along side this, CGI is developing further to create nearly perfect replicates of humans. The film Avatar (2009 directed and written by James Cameron) is a good example because it used both CGI and 3D to create it. The use of 3D brings more people into the cinemas because not many people have the ability to watch it at home so the only way is to go to the cinema or iMax. The production of these new films, that heavily rely on CGI, have a very high budget because the equipment is still considered new and cost a lot of money. Again Avatar had an estimated budget of $237000000 and this is way more money than a normal film would budget. Even thought the budget is more the profit is usually more too, for example Avatar who produced a gross of $760505846, which is a big profit.
Within the rolls of a distributing company is marketing and one of the most popular ways to promote a film is social media because many people use it and the information can be spread quickly. Another way is having short programs that are dedicated to tell the consumers what films are coming out and the must seem films shown an example of this is "The Top Ten Show" on sky. Overall I believe the development of digital media technology has benefited all areas: production, distribution and exhibition.
The continuing development of digital media technology has a large significance to the media institution and audiences. The distributors are always trying to find unique way to market their product and the development of digital technology is making this easier to do so. New ways, that only could have been possible because of the development of digital technology, such as social media, trailers on YouTube and may more.
The development of digital media technology has also increased the way in which the audience can consume films, magazines and other media products. The development of online streaming allows the audience to purchase films and stream or download the film directly to their computer at home and now on their smartphone examples of this is iTunes and Netflix. This new technology saves distributers millions because instead of sourcing materials for the packaging.
Production also save money by not having to produce a reel of film which costs millions instead they just sending the film from computer to computer. This also helps out the distribution companies because they don't have to send a reel of film around the world. This does have a downfall because the first viewing of a reel of film has a better quality than a digital film but this is out weighed with the fact that the reel can get damaged when rewinding. Another downfall of not using a reel o film is that it is very easy to pirate them. There are many ways distributing companies are trying to prevent piracy is having a similar release date for different countries and this reduces the amount of films being brought other to a country where the film has not been released yet.
The development of 3D and now 4D is changing the experience the audience has when consuming a film. Along side this, CGI is developing further to create nearly perfect replicates of humans. The film Avatar (2009 directed and written by James Cameron) is a good example because it used both CGI and 3D to create it. The use of 3D brings more people into the cinemas because not many people have the ability to watch it at home so the only way is to go to the cinema or iMax. The production of these new films, that heavily rely on CGI, have a very high budget because the equipment is still considered new and cost a lot of money. Again Avatar had an estimated budget of $237000000 and this is way more money than a normal film would budget. Even thought the budget is more the profit is usually more too, for example Avatar who produced a gross of $760505846, which is a big profit.
Within the rolls of a distributing company is marketing and one of the most popular ways to promote a film is social media because many people use it and the information can be spread quickly. Another way is having short programs that are dedicated to tell the consumers what films are coming out and the must seem films shown an example of this is "The Top Ten Show" on sky. Overall I believe the development of digital media technology has benefited all areas: production, distribution and exhibition.
Wednesday, 12 February 2014
Homework Part B
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.
You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.
I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975.
Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not.
Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.
In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film. If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit.
You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.
I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975.
Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.
In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film. If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit.
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