You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.
I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975.
Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.
In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film. If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit.
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