Case Study Things to Remember

Skyfall
Budget: $200,000,000
Gross: $1.047 billion
Cross Media convergence: Coke advertisement, Talk shows, Fragrance, Watches, Clothing, Toys.
Synergy: Album, Posters, 007 games, Phone, 
Vertical Intergration: Sony phone and Sony distributed the film 


ill Manors
Budget: £100,000
Gross:› $1,108,176
Synergy: Album, Posters 



Media Ownership
Sony phone being advertised in a sony film
Disney owns many companies (vertical integration) e.g own marvel and Pixar Animation Studios
The 6 most dominate Hollywood studios: 20th Century Fox, Warner Brothers, Paramount, Columbia, Universal and Walt Disnet Studios.  

Case Study

Case Study