Film Distribution (More Notes)

• Many people say that the audience has the greatest power.
• Film distributions describes everything that happens in between production and exhibition. 
• The promotion of a film pays for "above the line"advertising, which will be funded as part of the project, such as trailers.
• It is crucial not to see film distribution as a helpful stage in the life of a film whereby distributors treat all films equally and ensure fair play in getting films to the public's attention.
• Five major distributors that dominate the UK film industry: United International Pictures, Warner Brothers, Buena Vista, Twentieth Century Fox and Sony.
• Film distributors are responsible for prints and marketing.
• Prints- producing physical copies of a film for cinema/home release and finding the exhibitors/retailers to sell the film.
• Marketing-raising audience awareness and anticipation of a new release.
• A distributor may: be a part of the same parent company as the production company, have a long term arrangement with a production company and provide financial assistance for may of their productions, provide financial assistance for a single film by a production company
• Acquire a film after it has completed production. 
• 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and across long periods of time.