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Representation of Gender Homework

How shot types helped to represent gender:

At 21 seconds into the clip there is a medium shot of the back of a woman looking up at a man with the camera angle being low. This shot highlights to the reader that the woman is looking up at the man which, in this case, represents the man having the most authority. Looking at the stereotype of a man, this part of the clip stays with the stereotype because he is being controlling and dominating.

There is a medium shot of the woman and when the man says "kneel" she does so and the camera follows her. The use of this downwards tilt/track highlights this action to the reader and this also represents the man having a higher authority than the woman. A master shot at 1.41 in to the clip shows the man pointing down at the woman who is kneeling, this shot also shows where the following action will take place.

There is a moment where the woman laughs and begins to speck out and the man sits down to listen, this action could represent the doubt that the woman has put into his head and this is where he begins to loss his authority. After this, in contrast to the tilt shot at the beginning of the clip another tilt/track shot is used but it shows the woman standing up and this represents her standing up to the man which reverses the authority roles. This act goes against the media's stereotype for women.

As the woman is explaining to the man, at the last moment begins to protest and this is shown as a tracking shot as he stands up, but the woman, shown by a close up, continuous to explain without acknowledgement which again represents the woman to be persistent. The protest from the man represents him to be stubborn by not backing down even-though he knows she is right.

Towards the end of the clip when everyone begins to say doctor, there is a medium close up shot of the woman in the red dress who hasn't said anything throughout but the reader knows she is on the man side because she is up on the balcony. She says "doctor" too which shows she is going against him to.  

In media stereotypes the man is always seen to rescue the woman but in this clip the roles are reversed because the woman saves everyone.

How the editing helps to represent gender:

The use of an eye-line match shows the man looking down at the woman and then the woman looking up at the man in the following shot. This helps to represents that the man in the beginning of the clip has control.

When a flashback is shown there is a fade to white before and after the flashback. These flashbacks explain to the reader how the woman managed to defeat the man and this represents the woman as being knowlegable. I little while later in the clip the use of slow-motion in the flashback of the woman breathing highlights to the reader the amount of effort and time she put into spreading the word. 

The use of CGI is used for many things in this clip but I think the most significant part is when The Doctor begins to turn back to his usual self because this shows that the woman was right and represents, in this clip, the villain is the man and the hero in to the woman and this stays with Proops theory.  

How sound helps to represent gender:

At the beginning of the clip the music is very upbeat but goes with the feel that she has been captured. As the man tells her to kneel the non-diegetic sound changes to a woman singing and it fits with the action that the villain is winning and the woman isn't. The music continuous as the man a-lines something and the music shows the readers that The Doctor is losing and that its a sad moment. The music helps to represent the man as being the villain because his actions are going against the woman and The Doctor.  

As the woman begins to stand up to the man and explaining how the man has lost, the non-diegectic music changes to an uplifting sound of the woman singing. As the man releases that he is losing and he hears about the satellites the music gets louder and builds the tension. 

When the man gives out orders he specks loudly and as the woman speaks out and the music increases she also specks louder and this shows the contrast of the beginning where the man was winning and the end when the woman is winning. 

As the woman in the red dress says "Doctor" this represents her going towards the good side which represents her being weak because she was with the man but as soon as she saw he was losing she changed sides or she could be seen as being strong because she went against what she knew and went against the man. 

How the mise-en-scene helps to represent gender:

From the first 30 seconds you see a woman walking in black clothing which looks like adventurer clothing. This costume represents her as being a boyish, strong and not to bothered about what she looks like. In contrast the blonde woman standing on the balcony is wearing a red, floor length dress which shows her femininity and that she cares what she looks like which stays with the stereotype of a woman more than the other woman.

The setting stays with the genre of Doctor Who because it is very science fiction like, the control panel and the vast amount of mental is the most obvious things.

Representation of Gender Homework

How shot types helped to represent gender:
At 21 seconds into the clip there is a medium shot of the back of a woman looking up at a man with the camera angle being low. This shot highlights to the reader that the woman is looking up at the man which in this case represents the man having the most authority.

There is a medium shot of the woman and when the man says "kneel" she does so and the camera follows her. The use of this downwards tilt highlights the action to the viewer and this also represents the man having a higher authority than the man. A master shot at 1.41 in to the clip shows the man pointing down at the woman who is kneeling, this shot also shows where the following action will take place.

There is a moment where the woman laughs and begins to speck out and the man sits down to listen, this action could represent the doubt that the woman has put into his head and this is where he begins to loss his authority. After this, in contrast to the tilt shot at the beginning of the clip another tilt shot is used but it shows the woman standing up and this represents her standing up to the man which reverses the authority roles.

As the woman is explaining he man at the last moment begins to protest and this is shown as a tracking shot as he stands up, but the woman, shown by a close up, continuous to explain without acknowledgement which again represents the woman to be persistent. The protest from the man represents him to be stubborn for not backing down even-though he knows she is right.  

Representation of Sexuality Homework

How shot types help to represent sexuality:

A medium shot show two women lying in bed with one asleep and the over awake and ...... up on one elbow. The woman awake slowing floats her hand over the sleeping woman body mimicking her curves. The way to camera tracks this movement suggest that the woman is in love with the sleeping woman which represents the woman to be a lesbian. As the stretches her arm out she quickly pulls it back which suggest that it is seem as being wrong in those times and that she is scared to admit her feelings. The composition of this shot helps to represent her sexuality because her hand always stays in the centre of the frame and also slowing begins to zoom in on it.

There is a close up of the woman's face looking at the woman and the use of a eye-line matches the reader sees that she is looking at the others woman's chest and than back to a close up of her face. After of a couple more shots the man releases that the woman is in love with the other woman and this is shown by several eye-line matches of the man looking at the woman looking at the other woman. The man is shown in a medium shot and his shocked expression represents that her liking the other woman as being wrong in those times and shocking. Before she releases that the man is watching her there are several shots of the paint dripping in slow motion and this represents the revaluation of the man knowing she has feelings for the other woman. A medium shot shows the man holding the woman against a tree and shows a conversation between the two of them.

A medium shot shows the man leaning forward to kiss the woman but at the last minute show turns her head. This shows that she doesn't like him because she like her and this represents her to be a lesbian. The man is attracted to the woman which represents his sexuality as being straight.

Finally there is a medium long shot showing the back of the other woman and then a close up of the woman's face which also suggest that she is a lesbian.

How the editing helps to represent sexuality:

Most of the shots dissolve into the next, this helps to show that she is thinking and that she is talking over the different shots. At the end of the scene where the woman is mimicking the other woman's figure the use of the fade out helps to represent that the woman was thinking about it while she was painting which represents her sexuality as being lesbian.

I spoke in the second paragraph about the use of the eye-line matches which should have been spoken about in this section but I thought it would make scene more there. Also the slow motion dripping of the paint is an editing technique.  

Nearly all the takes are long and this suits the action and pace of the clips. Also the non-diegetic sound created by the music and the narration also suits the long takes. This helps to represent the woman's sexuality because the pace could represent how long she has been keeping her secrete and also could stereotypically show her gender as being female because the cuts are graceful.

Towards the end of the clip there is a slow motion shot of the red paint dripping and this helps to represent her sexuality because it highlights to the readers that the man has found out her secrete. This shot also allows the readers to be aware that it is red paint and red is the colour of passion, love and danger and this helps to represent that she is in love but because of the time period it is dangerous to be in love with a woman if you are one yourself.

How sound is used to help represent sexuality:

From the beginning to about 1 minute in the woman is talking other the clips as the narrator (non-diegetic sound). The works she says correlate with the shots shown because she is saying how beautiful the woman is. There also is non-diegetic sound because of the use of the music which plays with and around the narration. The intensity of the music changes as she begins to look at the woman's chest and this helps to represent the sexuality of the woman and how in those times it was frown upon. Also to go with this point the music increase with intensity further when the paint drips and the man realises she is staring at the woman.
The use of the words "she'd laugh in you face if she new" suggest that being a lesbian is frown upon in this times.

The first sound you hear at the beginning of the clip is breathing in a sexual way which when shown with the clip shows that there is some sexual tension between the two women. However towards the end of the clip there is also some heavy breathing but in a scared way and this where the man is holding the woman against the tree.

How the mise-en-scene is used to help represent sexuality:

The use of lighting shows that the scenes when the woman is asleep that it is night because the only light is coming from the bedside table lamp. The clothing and the old fashioned furniture show that it was set in the 20th century. Towards the end of the clip the woman's body language suggests she doesn't like the man touching her and this helps the represent her and his sexuality.

Representation of Ethnicity Homework (Not finished)

Ethnicity is the fact or state of belonging to a social group that has a common national or cultural tradition.

How camera shots are used to represent ethnicity:
The first shot is a long shot which moves into a tracking shot. These shot show that the black man is serving the older white man which represents white people in this situation as having a high authority. 

A close up shot then a medium shot shows one man kissing another man on the head, this shows the different ethnicity because it seems the other man doesn't appreciated this but the other man doesn't stop showing his affection. Kissing people when you to say hello is a cultural thing also the different hats represents different authorities and the mixed face man has a higher authority then the white man, this represents white people as having a lower authority. However the half cast man is showing the white woman around the kitchen and this goes against my previous observation. 

How the editing is used to represent ethnicity: 

There is a quick cut to a man who sighs to what another man says. This editing helps to represent that the ethnicity of the man with the black and white hat has a higher authority to the man who sighs because the man does not stand up to him. The use of shot reverse shot at the beginning of the clip when the two men are talking helps to show the movement of the men as they talk. This helps to represent ethnicity by 

How sound is used to represent ethnicity:

There is a scene where a man with a different coloured hat then everyone else says to a woman "welcome, welcome, welcome to my engine room" the use of the diegetic sound represents to the reader that he has a higher authority then the other men. The use of the word "my" and the shot that follows (the man sighing with annoyance) shows this to. The conversation between the two men (diegetic sound) helps to represent ethnicity because the contrast of how the black man spoke to the white man and then to the other black man is different and shows the difference in ethnicity. 

How the mise-en-scene is used to represent ethnicity: 

Towards the end of he clip their are a group of men in a kitchen and all but one have a white hat one. The man with the black and white hat is a different ethnicity to the other men, this represents the man to be the odd one out and could be in charge or shown as being "lower in class". When listening to the diegetic sound of the man the reader finds out that he is in charge.  

Homework Part B

  “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.

 You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.

I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975. 



Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. 

Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.

In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film.  If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit. 

Homework Part B

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film

Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films. 

Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films. 
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film. 

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Consumption of a film is the when customers watch films.