Why is disney so successful?

All of Disney films are make believe, which includes some elements of fantasy and this allows an escape from real life. Walt Disney is one of the most successful and is known as being one of the big six companies in Hollywood. This is mainly because Disney is vertically integrated and this gives Disney more of a range of resources and also more money can go into the distribution part because they  don't have to pay for another production, distribution or exhibition companies. Some companies that Walt Disney owns are: Marvel and Pixar Animation Studios. Walt Disney relies heavily on synergy and cross media convergence to distribute and market there films. Walt Disney use of synergy: 11 theme parks, musicals, Shops, Toys. Walt Disney use of cross media convergence: Games, Albums, Posters. P

Disney creates films with large budgets and to make sure they get a profit they stick to what works usually, however becuase disney has so much money they can take risks but they want to make money.

Case Study Things to Remember

Skyfall
Budget: $200,000,000
Gross: $1.047 billion
Cross Media convergence: Coke advertisement, Talk shows, Fragrance, Watches, Clothing, Toys.
Synergy: Album, Posters, 007 games, Phone, 
Vertical Intergration: Sony phone and Sony distributed the film 


ill Manors
Budget: £100,000
Gross:› $1,108,176
Synergy: Album, Posters 



Media Ownership
Sony phone being advertised in a sony film
Disney owns many companies (vertical integration) e.g own marvel and Pixar Animation Studios
The 6 most dominate Hollywood studios: 20th Century Fox, Warner Brothers, Paramount, Columbia, Universal and Walt Disnet Studios.  

Class and Status Homework

How shot types helps to represent class and status:

There are close up shoots of a girl and boy who seem to be having an argument. At about 18 seconds in the girl starts to walk out and a short tracking shot shows this, there is a reaction shot to this of the boy and then the boy shoots a vase. The shooting of the gun the boy says was to get her attention and this made the boy have a higher status the girl he had a source to kill her and this made her stop and listen, this is shown by a reaction shot of the girl and the boy appoligsing.

After the gun shot another school girl begins to walk into the house which represents her bravery and the also represents her class of working class because most people would run but as a working class person, stereotypically, would not be as scared of a gun. A high angle shot of the girl shows her walking slowing and quietly into the house, this shows her locality to her friend, which represents her to being working class because stereotypically, working class people stick together in hard situations.

The girl starts to argue with him again and medium close up shot shows the boys reaction and the other girl coming in the room without the boy knowing. This represents the girl to be brave and represents the working class do be loyal and brave.

When the boy shoots the girl an extreme close up of the boys eyes is shown to show his reaction. The reaction on his face connotes that he didn't really want to shoot her but he was angry and this represents the working class to be..

A high angle shoot shows a woman walking in a school car park she reserves a phone call and close up of her face shows her expression which suggests that she has been told about the girl dying. This represents the working class to have a wide circle of people that they look for for comfort.

A tilt shot shows the boy walking with the gun down a street and this represents, guns as being common.

How the editing helps to represent class and status:

When the girl comes in and try's to take the gun there is a struggle and the use of fast changes in camera angle helps to create the tension. A shot reverse shot shows the two girls on the floor and the boy still standing this represents there status in the this situation, because the boy has the power of the situation.

When the boy runs away after shooting the girl the use of cross-cutting is used to show him running and a woman turning up at the house. When the mum sees the girl on the floor many shot reverse shots are used and reaction shots to show the mum, daughter and friends facial expression. This represents working class people to be very family orientated.

How mise-en-scene is used to help represent class and status:

The clothing of the teenagers at the beginning of the clip are wearing school uniform which shows there age. The body language of the girl shows she is scared of the boy and this helps to represent the working class stereotypically. When the boy is walking down the street his body language shows that he regrets shooting her and this represents...

The boy holding the gun connotes that he is aggressive and that the gun is probably going to be used a some point.

The fact that the boy has a gun represents teenage boys to carry guns.This represents there class to probably being working class because stereotypically working class teenagers are always getting into trouble.

When the woman reserves a phone call she is wearing a smart suit which represents the woman to being working class because stereotypically middle class people wear suits.


How sound is used to help represent class:

The argument at the beginning is very load and this shows that working class teenagers argue a lot. Asynchronous sound is used when the gun is shot because the reader does't see the girl scream but it happen in the actual action. The scream shows that the girl is scared and helps the reader understand the situation more.

As the girl starts to come into the house the non-diegetic music starts and its sounds eary and like she is creeping  up on them. As they start to struggle with the gun the music gets more aggressive and this helps to build the tension, this helps to represent the situation. The non-diegetic music continuous to the point her mum finds her on the floor and the music changes slightly to not eary any more more sad and subtle.

When the boy is walking down the road with the gun the non-diegetic music sound western and this suggest he is going into a gun fight like in western films, this help to represent the boys status in the saturation.

Information on Exam

Past Question

 Jan 2009

 Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Videogames

Synergy and Cross Media Convergence

Section B Revision

Proliferation in Hardware and Content

Case Study

Homework Media Ownership

Cross Media Convergence and Synergy inbetweeners

Homework

 June 2012


 Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer. 2 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film - Music - Newspapers - Radio - Magazines - Video games  

Cross-media convergence and synergy I believe has a big impact on how successful film marketing is. Cross-media convergence and synergy are very similar topics however, synergy is the simultaneous release of different products this  benefits for all products and cross-media convergences is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition) also this but also includes non-media related products such as, the coke advertisement of the film Skyfall.
   
Without cross-media convergences and synergy marketing a film would be difficult. The film Skyfall used both synergy and cross-media convergence a lot, the film had, a well-known artist release a song which was featured on the film, advertisement with coke, a James Bond fragrance, games, t-shirts, toy cars and many more marketing projects. All these benefited the film because they promoted it but it also benefited the product, for example: the coke advert would be associated with a popular film which would have promoted coke as-well. 

Skyfall was a very successful film which took a profit of about 1 billion worldwide, in comparison to ill Manors which took just under half a million. These two figures are totally different and I think this was mainly down to the budget the films had but how the film was marketed. ill Manors used synergy when Plan B released an album alongside the film however Skyfall did the same and much, much more. 

The release of Adele's single, Skyfall, created a wider range of possible consumers, but this also benefited Adele because her music was heard by a wider range of consumers and promoted her music. Adele is signed with Columbia Records which is owned my Sony and Eon productions are partners with Sony, this is an example of vertical integration. I believe that when companies work together the more people become aware of there products and this is a win win situation.

In conclusion I believe that cross media convergence and synergy are very important fro the marketing stage of promoting a film when it is used in the correct way and the film has a  significant  budget.



  

Gender Homework

How shot types helped to represent gender:

At 21 seconds into the clip there is a medium shot of the back of a woman looking up at a man with a low camera angle. This shot highlights/represents to the reader that the woman is looking up at the man which, in this case, represents the man having the most authority. Looking at the stereotype of a man, this part of the clip stays with the stereotype because he is being controlling and dominating.

There is a medium shot of the woman and when the man says "kneel" she does so and the camera tracks her. The use of this track highlights this action to the reader and this also represents the man having a higher authority than the woman. At 1.41 in to the clip a master shot shows the man pointing down at the woman who is kneeling, this shot also shows where the action will take place.There is a moment where the woman laughs and begins to speck out and the man sits down to listen, this action could represent the doubt that the woman has put into his head and this is where he begins to loss his authority. After this, in contrast to the track shot at the beginning of the clip another track shot is used but it shows the woman standing up and this represents her standing up to the man which reverses the authority roles. This act goes against the media's stereotype for women.As the woman is explaining to the man, at the last moment he begins to protest and this is shown as a tracking shot as he stands up, but the woman, shown by a close up, continuous to explain without acknowledgement which again represents the woman to be persistent. The protest from the man represents him to be stubborn by not backing down even-though he knows she is right.

Towards the end of the clip when everyone begins to say doctor, there is a medium close up shot of the woman in the red dress who hasn't said anything throughout but the reader knows she is on the man side because she is up on the balcony. She says "doctor" too which shows she is going against him to. In media stereotypes the man is always seen to rescue the woman but in this clip the roles are reversed because the woman saves everyone.

How the editing helps to represent gender:

The use of an eye-line match shows the man looking down at the woman and then the woman looking up at the man in the following shot. This helps to represents that the man in the beginning of the clip has control.When a flashback is shown there is a fade to white before and after the flashback. These flashbacks explain to the reader how the woman managed to defeat the man and this represents the woman as being knowledgeable. I little while later in the clip the use of slow-motion in the flashback of the woman breathing highlights to the reader the amount of effort and time she put into spreading the word. 

The use of CGI is used for many things in this clip but I think the most significant part is when The Doctor begins to turn back to his usual self because this shows that the woman was right and represents, in this clip, the villain is the man and the hero in to the woman and this stays with Proops theory.  All the CGI and the transformation of the doctor doesn't create realism. 

How sound helps to represent gender:

At the beginning of the clip the music is very upbeat but goes with the feel that she has been captured. As the man tells her to kneel the non-diegetic sound changes to a woman singing and it fits with the action that the villain is winning and the woman isn't. The music continuous as the man a-lines something and the music shows the readers that The Doctor is losing and that its a sad moment. The music helps to represent the man as being the villain because his actions are going against the woman and The Doctor.  As the woman begins to stand up to the man and explaining how the man has lost, the non-diegectic music changes to an uplifting sound of the woman singing. As the man releases that he is losing and he hears about the satellites the music gets louder and builds the tension. 

When the man gives out orders he specks loudly and as the woman speaks out and the music increases she also specks louder and this shows the contrast of the beginning where the man was winning and the end when the woman is winning. As the woman in the red dress says "Doctor" this represents her going towards the good side which represents her being weak because she was with the man but as soon as she saw he was losing she changed sides or she could be seen as being strong because she went against what she knew and went against the man. 

How the mise-en-scene helps to represent gender:

From the first 30 seconds you see a woman walking in black clothing which looks like adventurer clothing. This costume represents her as being a boyish, strong and not to bothered about what she looks like. In contrast the blonde woman standing on the balcony is wearing a red, floor length dress which shows her femininity and that she cares what she looks like which stays with the stereotype of a woman more than the other woman. The red dress meaning her beauty is a denotation. The connotation that the woman cares how she looks.  

The setting stays with the genre of Doctor Who because it is very science fiction like, the control panel and the vast amount of mental is the most obvious things.

homework

fish tank and four weddings and a funeral
local and national

homework

finish case study part 3 and 4

Case Study

Notes on Section B

Section B (45mins- 50marks)

Notes

Marking:

20 marks for analysing, arguing and explaining.

20 marks for use of examples

10 marks for use of terminology

Fox:

Fox Searchlight Pictures whose parent company is 20^th Century Fox, which is part of the Fox Entertainment group, a subsidiary of News Corporation, which is owned by Rupert Murdoch. It is the 2^nd largest Media conglomerate in the world.

New corporation is a huge Media conglomerate, a mass-media multinational company.

Their assets are worth over 56 Billion dollars.

Despite their owner being a global mass market corporation Fox Searchlight specialise in British film, horror films, Dramedy and non English Language films.

Cross media convergence and synergy:

Production- being part of a conglomerate means that the money for productions is available for searchlight. Bigger budgets can also attract larger stars, utilise the newest and best technology for special effects and shooting.

Films are generally developed by a smaller production company (often set up just for the film itself) who then seek more finance and or distribution with Searchlight as they have a film with British content or 'independent film' content or a non-English language/ horror/dramedy film that has done well outside of America.

In many cases FSP can 'pick-up' a film that has already been developed(script, budgeting , stars attached) and has a lot of potential or they can help distribute a film that has done well in other regions already and is a 'sure-fire' hit (it may have won film festival awards previously or 'opened' a festival with it's premiers).

Ultimately, it means working with other companies through synergistic horizontal integration as oppose to the old style of vertical integration where every aspect of film making was done by one major company.

360 degree marketing:

Example- the black swan released teaser trailers and multiple trailers and features on TV and on-line.

Synergy -working with a number of companies: horizontal integration.

Cross- media promotion(below- the-line-strategies): working in synergy with other companies for the benefit of both.  

Representation of ability and disability Homework

How different camera shots helps to represent ability and disability:
The shot is a areal view (crane shot) of a bedroom shared by two brothers. The room has a distinct separation shown my the mise-en-scene, which shows a contrast of colours, size and the amount of toys. This first shot shows the differences in ways the two brothers parents treat them. Following this shot a close up, circular movement shot shows one of the brothers miserable face and then the next shot, close up, shows the other brother who has downs syndrome. These two close up shots shows the reader that the disabled brother had the colourful and bigger side of the room and the other brother has the smaller side. This represents the disabled brother to be treated differently compared to his able body brother. The facial expression, shown by the close up, of the the able body brother represents this to and shows that he isn't happy about it.

The close up of the disabled boy sleeping starts to zoom in and this correlated with the narration which is happening diegectically. This zoom in helps to represent the boy to be to centre of attention and that the other brother was thinking of killing him.

A medium shot shows the boy talking to his friends about going to a party and this shows his brother waiting for him behind. This shot shows that the brother is relying on him to take him home and that he trast him but the boy dosn't want the responsiblity. This represents people with a disability having to rely on people and some people feel this to be a burden.

How editing helps to represent ability and disability:
Following a close up of the disabled boy (zoom) the transition to the next shot is a fading to black but also a black and white image of an explosion.

The use of a shot reavers shot shows the boys brother and then him and then back to his brother. This is accompanied by his narration where he says his disabled brother "is a big potato with eye tentacles". This represents the brother to be not represented as being "normal" and represents him to not like his brother because of his disability, this also shows that he doesn't think is brother is equal to him, whereas his parents disagree to the point where he thinks they like his brother more.

When the two brothers are at the table eating breakfast the mum moves to leave and on her way out she kisses and hugs the disabled brother and the other brother looks disappointed or like he disapproves. This sequence is shown by a shoot reverse shot of the brother then the mum kissing the other brother then back to the boy. The use of close ups show his facial expression.  This represents the brother to be jealous of his brother and like he is being picked on because his brother is disabled.

How the sound helps to represent ability and disability:
Thought out the first section of the clip there is asynchronous sound used in the form of narration. The narration is from a teenage boy and his voice is very calm and this contrast with the words he says, "last summer I decided to kill my brother". These words are meant to be shocking but the way he says it makes it seem ok and the non-diegetic sound (music) is very relaxed and jolly also makes what he is saying seem normal. This represents the thought that the boy has is a normal thing to think about when you have a disabled brother, where actually it isn't.

As the boy continues with his narration it correlates with the ........ shot because it looks with he is thinking about it.

At the breakfast table the boy tries to scare his brother by telling him how they kill pigs. The tone in his voice shows that he is trying to scare him and this represents him as not caring about his brothers feelings.

More narration is used as the two brothers are walking to the bus stop and waiting for a bus and this helps to represents that the boy feels like his brother is a burden and that he is alway stuck looking after him. This represents disabled people in a bad way because represented as being a burden and this also represents the boy as not being very understanding of his brother.

Sket

Information from: http://www.imdb.com/title/tt1658820/?ref_=ttmd_md_nm

Plot Summery: When a young woman is cruelly and indiscriminately attacked by a notorious gang led by the violent Trey, her little 16 year old sister Kayla wants revenge and will stop at nothing to get it, even if it means joining a rival girl gang led by the volatile and damaged man-hating Danielle.      

Genre: Crime

Directed by: Nirpal Bhogal

Written by: Nirpal Bhogal

Production Companies:

• Gateway Films (co-production)
• Creativity Media (in association with)
• Gunslinger

Distributors:

21st Century Pictures (2012) (Australia) (DVD)

Koch Media (2013) (Netherlands) (DVD) (through)

One2See Movies (2013) (Netherlands) (DVD) (through Koch Media)

Revolver Entertainment (2010) (UK) (all media)

Revolver Entertainment (2012) (USA) (all media)

Sunfilm Entertainment (2012) (Germany) (DVD)

• 
  

Other Companies:

Aquarium Studios (sound post-production)

Creativity Media (post-production)

Filmscape Lighting (grip and lighting equipment)

Filmscape Media (camera equipment provided by)

Met Film Post (post-production facilities)

Music by: Chad Hobson

Cinematography by: Felix Wiedemann

Film Editing by: Richard Elson

Release Dates:

UK- 28 October 2011

Sweden- 8 May 2012

Netherlands- 8 January 2013

Budget: $1000000 (estimated)

Runtime: 83min

Camera Used: Arri Alexa

Homework

What significance does the continuing development of digital media technology have for media institutions and audiences? You should focus on FILM but you may make reference to other media such as Music, Newspapers, Radio, Magazines or Video games.

The continuing development of digital media technology has a large significance to the media institution and audiences. The distributors are always trying to find unique way to market their product and the development of digital technology is making this easier to do so. New ways, that only could have been possible because of the development of digital technology, such as social media, trailers on YouTube and may more.

The development of digital media technology has also increased the way in which the audience can consume films, magazines and other media products. The development of online streaming allows the audience to purchase films and stream or download the film directly to their computer at home and now on their smartphone examples of this is iTunes and Netflix. This new technology saves distributers millions because instead of sourcing materials for the packaging. 

Production also save money by not having to produce a reel of film which costs millions instead they just sending the film from computer to computer. This also helps out the distribution companies because they don't have to send a reel of film around the world. This does have a downfall because the first viewing of a reel of film has a better quality than a digital film but this is out weighed with the fact that the reel can get damaged when rewinding. Another downfall of not using a reel o film is that it is very easy to pirate them. There are many ways distributing companies are trying to prevent piracy is having a similar release date for different countries and this reduces the amount of films being brought other to a country where the film has not been released yet. 

The development of 3D and now 4D is changing the experience the audience has when consuming a film. Along side this, CGI is developing further to create nearly perfect replicates of humans. The film Avatar (2009 directed and written by James Cameron)  is a good example because it used both CGI and 3D to create it. The use of 3D brings more people into the cinemas because not many people have the ability to watch it at home so the only way is to go to the cinema or iMax. The production of these new films, that heavily rely on CGI, have a very high budget because the equipment is still considered new and cost a lot of money. Again Avatar had an estimated budget of $237000000 and this is way more money than a normal film would budget. Even thought the budget is more the profit is usually more too, for example Avatar who produced a gross of $760505846, which is a big profit.

Within the rolls of a distributing company is marketing and one of the most popular ways to promote a film is social media because many people use it and the information can be spread quickly. Another way is having short programs that are dedicated to tell the consumers what films are coming out and the must seem films shown an example of this is "The Top Ten Show" on sky. Overall I believe the development of digital media technology has benefited all areas: production, distribution and exhibition. 

About Time Information

Representation of Gender Homework

How shot types helped to represent gender:

At 21 seconds into the clip there is a medium shot of the back of a woman looking up at a man with the camera angle being low. This shot highlights to the reader that the woman is looking up at the man which, in this case, represents the man having the most authority. Looking at the stereotype of a man, this part of the clip stays with the stereotype because he is being controlling and dominating.

There is a medium shot of the woman and when the man says "kneel" she does so and the camera follows her. The use of this downwards tilt/track highlights this action to the reader and this also represents the man having a higher authority than the woman. A master shot at 1.41 in to the clip shows the man pointing down at the woman who is kneeling, this shot also shows where the following action will take place.

There is a moment where the woman laughs and begins to speck out and the man sits down to listen, this action could represent the doubt that the woman has put into his head and this is where he begins to loss his authority. After this, in contrast to the tilt shot at the beginning of the clip another tilt/track shot is used but it shows the woman standing up and this represents her standing up to the man which reverses the authority roles. This act goes against the media's stereotype for women.

As the woman is explaining to the man, at the last moment begins to protest and this is shown as a tracking shot as he stands up, but the woman, shown by a close up, continuous to explain without acknowledgement which again represents the woman to be persistent. The protest from the man represents him to be stubborn by not backing down even-though he knows she is right.

Towards the end of the clip when everyone begins to say doctor, there is a medium close up shot of the woman in the red dress who hasn't said anything throughout but the reader knows she is on the man side because she is up on the balcony. She says "doctor" too which shows she is going against him to.  

In media stereotypes the man is always seen to rescue the woman but in this clip the roles are reversed because the woman saves everyone.

How the editing helps to represent gender:

The use of an eye-line match shows the man looking down at the woman and then the woman looking up at the man in the following shot. This helps to represents that the man in the beginning of the clip has control.

When a flashback is shown there is a fade to white before and after the flashback. These flashbacks explain to the reader how the woman managed to defeat the man and this represents the woman as being knowlegable. I little while later in the clip the use of slow-motion in the flashback of the woman breathing highlights to the reader the amount of effort and time she put into spreading the word. 

The use of CGI is used for many things in this clip but I think the most significant part is when The Doctor begins to turn back to his usual self because this shows that the woman was right and represents, in this clip, the villain is the man and the hero in to the woman and this stays with Proops theory.  

How sound helps to represent gender:

At the beginning of the clip the music is very upbeat but goes with the feel that she has been captured. As the man tells her to kneel the non-diegetic sound changes to a woman singing and it fits with the action that the villain is winning and the woman isn't. The music continuous as the man a-lines something and the music shows the readers that The Doctor is losing and that its a sad moment. The music helps to represent the man as being the villain because his actions are going against the woman and The Doctor.  

As the woman begins to stand up to the man and explaining how the man has lost, the non-diegectic music changes to an uplifting sound of the woman singing. As the man releases that he is losing and he hears about the satellites the music gets louder and builds the tension. 

When the man gives out orders he specks loudly and as the woman speaks out and the music increases she also specks louder and this shows the contrast of the beginning where the man was winning and the end when the woman is winning. 

As the woman in the red dress says "Doctor" this represents her going towards the good side which represents her being weak because she was with the man but as soon as she saw he was losing she changed sides or she could be seen as being strong because she went against what she knew and went against the man. 

How the mise-en-scene helps to represent gender:

From the first 30 seconds you see a woman walking in black clothing which looks like adventurer clothing. This costume represents her as being a boyish, strong and not to bothered about what she looks like. In contrast the blonde woman standing on the balcony is wearing a red, floor length dress which shows her femininity and that she cares what she looks like which stays with the stereotype of a woman more than the other woman.

The setting stays with the genre of Doctor Who because it is very science fiction like, the control panel and the vast amount of mental is the most obvious things.

Representation of Gender Homework

How shot types helped to represent gender:
At 21 seconds into the clip there is a medium shot of the back of a woman looking up at a man with the camera angle being low. This shot highlights to the reader that the woman is looking up at the man which in this case represents the man having the most authority.

There is a medium shot of the woman and when the man says "kneel" she does so and the camera follows her. The use of this downwards tilt highlights the action to the viewer and this also represents the man having a higher authority than the man. A master shot at 1.41 in to the clip shows the man pointing down at the woman who is kneeling, this shot also shows where the following action will take place.

There is a moment where the woman laughs and begins to speck out and the man sits down to listen, this action could represent the doubt that the woman has put into his head and this is where he begins to loss his authority. After this, in contrast to the tilt shot at the beginning of the clip another tilt shot is used but it shows the woman standing up and this represents her standing up to the man which reverses the authority roles.

As the woman is explaining he man at the last moment begins to protest and this is shown as a tracking shot as he stands up, but the woman, shown by a close up, continuous to explain without acknowledgement which again represents the woman to be persistent. The protest from the man represents him to be stubborn for not backing down even-though he knows she is right.  

Representation of Sexuality Homework

How shot types help to represent sexuality:

A medium shot show two women lying in bed with one asleep and the over awake and ...... up on one elbow. The woman awake slowing floats her hand over the sleeping woman body mimicking her curves. The way to camera tracks this movement suggest that the woman is in love with the sleeping woman which represents the woman to be a lesbian. As the stretches her arm out she quickly pulls it back which suggest that it is seem as being wrong in those times and that she is scared to admit her feelings. The composition of this shot helps to represent her sexuality because her hand always stays in the centre of the frame and also slowing begins to zoom in on it.

There is a close up of the woman's face looking at the woman and the use of a eye-line matches the reader sees that she is looking at the others woman's chest and than back to a close up of her face. After of a couple more shots the man releases that the woman is in love with the other woman and this is shown by several eye-line matches of the man looking at the woman looking at the other woman. The man is shown in a medium shot and his shocked expression represents that her liking the other woman as being wrong in those times and shocking. Before she releases that the man is watching her there are several shots of the paint dripping in slow motion and this represents the revaluation of the man knowing she has feelings for the other woman. A medium shot shows the man holding the woman against a tree and shows a conversation between the two of them.

A medium shot shows the man leaning forward to kiss the woman but at the last minute show turns her head. This shows that she doesn't like him because she like her and this represents her to be a lesbian. The man is attracted to the woman which represents his sexuality as being straight.

Finally there is a medium long shot showing the back of the other woman and then a close up of the woman's face which also suggest that she is a lesbian.

How the editing helps to represent sexuality:

Most of the shots dissolve into the next, this helps to show that she is thinking and that she is talking over the different shots. At the end of the scene where the woman is mimicking the other woman's figure the use of the fade out helps to represent that the woman was thinking about it while she was painting which represents her sexuality as being lesbian.

I spoke in the second paragraph about the use of the eye-line matches which should have been spoken about in this section but I thought it would make scene more there. Also the slow motion dripping of the paint is an editing technique.  

Nearly all the takes are long and this suits the action and pace of the clips. Also the non-diegetic sound created by the music and the narration also suits the long takes. This helps to represent the woman's sexuality because the pace could represent how long she has been keeping her secrete and also could stereotypically show her gender as being female because the cuts are graceful.

Towards the end of the clip there is a slow motion shot of the red paint dripping and this helps to represent her sexuality because it highlights to the readers that the man has found out her secrete. This shot also allows the readers to be aware that it is red paint and red is the colour of passion, love and danger and this helps to represent that she is in love but because of the time period it is dangerous to be in love with a woman if you are one yourself.

How sound is used to help represent sexuality:

From the beginning to about 1 minute in the woman is talking other the clips as the narrator (non-diegetic sound). The works she says correlate with the shots shown because she is saying how beautiful the woman is. There also is non-diegetic sound because of the use of the music which plays with and around the narration. The intensity of the music changes as she begins to look at the woman's chest and this helps to represent the sexuality of the woman and how in those times it was frown upon. Also to go with this point the music increase with intensity further when the paint drips and the man realises she is staring at the woman.
The use of the words "she'd laugh in you face if she new" suggest that being a lesbian is frown upon in this times.

The first sound you hear at the beginning of the clip is breathing in a sexual way which when shown with the clip shows that there is some sexual tension between the two women. However towards the end of the clip there is also some heavy breathing but in a scared way and this where the man is holding the woman against the tree.

How the mise-en-scene is used to help represent sexuality:

The use of lighting shows that the scenes when the woman is asleep that it is night because the only light is coming from the bedside table lamp. The clothing and the old fashioned furniture show that it was set in the 20th century. Towards the end of the clip the woman's body language suggests she doesn't like the man touching her and this helps the represent her and his sexuality.

Representation of Ethnicity Homework (Not finished)

Ethnicity is the fact or state of belonging to a social group that has a common national or cultural tradition.

How camera shots are used to represent ethnicity:
The first shot is a long shot which moves into a tracking shot. These shot show that the black man is serving the older white man which represents white people in this situation as having a high authority. 

A close up shot then a medium shot shows one man kissing another man on the head, this shows the different ethnicity because it seems the other man doesn't appreciated this but the other man doesn't stop showing his affection. Kissing people when you to say hello is a cultural thing also the different hats represents different authorities and the mixed face man has a higher authority then the white man, this represents white people as having a lower authority. However the half cast man is showing the white woman around the kitchen and this goes against my previous observation. 

How the editing is used to represent ethnicity: 

There is a quick cut to a man who sighs to what another man says. This editing helps to represent that the ethnicity of the man with the black and white hat has a higher authority to the man who sighs because the man does not stand up to him. The use of shot reverse shot at the beginning of the clip when the two men are talking helps to show the movement of the men as they talk. This helps to represent ethnicity by 

How sound is used to represent ethnicity:

There is a scene where a man with a different coloured hat then everyone else says to a woman "welcome, welcome, welcome to my engine room" the use of the diegetic sound represents to the reader that he has a higher authority then the other men. The use of the word "my" and the shot that follows (the man sighing with annoyance) shows this to. The conversation between the two men (diegetic sound) helps to represent ethnicity because the contrast of how the black man spoke to the white man and then to the other black man is different and shows the difference in ethnicity. 

How the mise-en-scene is used to represent ethnicity: 

Towards the end of he clip their are a group of men in a kitchen and all but one have a white hat one. The man with the black and white hat is a different ethnicity to the other men, this represents the man to be the odd one out and could be in charge or shown as being "lower in class". When listening to the diegetic sound of the man the reader finds out that he is in charge.  

Homework Part B

  “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.

 You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.

I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975. 



Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. 

Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.

In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film.  If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit. 

Homework Part B

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film

Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films. 

Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films. 
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film. 

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Consumption of a film is the when customers watch films. 

Harry Brown

Harry Brown information
Genre: Action, Crime and Drama
Directed By: Daniel Barber
Written By: Gary Young 
Main Distributors: Samuel Goldwyn Films, Destination Films,
Production Companies:  Marv Films, UK Film Council, HanWay Films, Prescience Film Fund, Framestore and Prescience.
Classification: 18
Release Date: 11 November 2009
Estimated Budget: $7300000
UK Gross: £4,557,776 
USA Gross: $1,818,681

Information from: http://www.imdb.com/title/tt1289406/ 

Notes:
The use of swearing indicates to the readers that its an action film and that its an 18 rating.
The death in the film indicates that its a drama and the police and valance indicate a crime film.
At the beginning of the film the use of the hand held camera shows shows the chaos in contrast to the old man and his simple morning routine.

Added Notes:
The use of the camera phone creates a scenes of realism. The angles of the shoots show a different perspective rather than just at eye level. There a couple of shoots that show depth of field and this creates an interesting shot for close ups and to focus on the made subject of the composition. 

The location in the film makes scene because of the concept e.g. If it was shot in a posher part then the location wouldn't make scene. In the lighting of the shots the director wanted to keep it natural and this makes the film seem more realistic to the readers. The clothing of the teenagers is very stereotypical because there wearing hood and tracksuits. The set design is very true to where the film takes place e.g. the pub toilet is very dirty and old looking. 

The titles at the beginning of the film are small to represent that Harry Brown is only a small part of a large estate.

Summary of Harry Brown:
The film follows an ex-marine, Harry Brown, as he tries to stop a group a teenagers terrorising his neighbourhood. After his wife dies and best friend die's by the hand of the teenagers, Harry Brown searches for revenge. He kills anyone that he believe deserves to die because of there actions. I'm the pursuit of revenge Harry Brown ends up in hospital but soon discharges himself. He goes home to find a riot taking place. He saves two policeman in his local pub and reader encounters a twist.

Gender homework

About fourteen seconds in there is a woman asking how much a dress is and a man telling her the price, this is shown by an over the shoulder shot of the woman. The way the camera angle is tilted down towards the woman suggests the man has more authority (higher class) then the woman. When continuing watching the viewer finds out that the woman can’t afford the dress which also shows that the man has a higher status then the woman because he is wealthier. This stays with the stereotype of men and woman. 

As the woman walks out the shop there is a close up of another woman’s hand to show a very expensive ring on her finger. This tells the viewer that she is married to a wealthy man and the fact that she is shopping in an expensive shop also shows this. After this there is a close up of her face to show her feminine beauty. A tilt shot is used to show the woman wearing the dress. This shot is used to show her feminine beauty and for the masculine viewers.

After this there is an establishing shot of two men in a bar which shows their masculinity because there wealthy, are drinking and are smoking which are all stereotypically masculine things. 

Back in the shop the shop owner is looking for the woman lost ring on the floor when two feet come in the close up shot of the man’s face. There is a tilt shot of the man as the shop owner looks up at him from the floor, this suggest that the man has a higher status then the shop owner. This shows that the man is more masculine then the shop owner because masculine because are stereotypically competitive and dominating. Also the tilt shot is used to show the clothing of the man, to show the viewers that he is wealthy because of the things he is wearing.  There is another shot (over the shoulder) over the shoulder of the man looking down at the man on the floor this also shows the man’s higher status in this situation.  

When the woman and the shop owner are talking prices there is the use of the eye line match shows that the woman is looking up at the shop owner and the shop owner looking down at her. This correlates with the idea that the shop owner has a higher status then the woman because of her wealth and because of their gender.

When the woman is looking for her ring the different shots are quickly changed to another to show her panic about losing the ring. The quick changes in the editing correlate with her being in such distress. This stays with conventions because stereotypically woman are more emotional whereas men, stereotypically are more hard and emotionless.  

The use of diegetic sound is used when the shop owner is talking to the woman who wants to buy a dress. The voice of the shop owner is very dismissive towards the woman and this shows his lack of interest in the woman in contrast to the interest he has towards the typically more beautiful, younger woman.The tone in his voice and the long sigh, tells the viewer that he is not interested in what the woman wants and wants to put the woman off the shop because he believer’s that she isn’t in the right class to be shopping there.

The woman wants to please people with the way she looks because she wants to buy a new dress for her daughters wedding, this is stereotypically feminine thing and the use of diegetic sound gets this across to the viewers. This also links to the other woman because she also wants to look nice and she wants to please her husband with not losing her ring and buying a new dress. 

The woman, that loses the ring, has a very seductive voice that she uses to help her get what she wants. Her voice is very feminine and in this situation she has a higher status then the masculine man because of her wealth. This goes against the conventions. 

In the shop there is non-diegetic music playing throughout and its quit upbeat music, however when there’s the scene of the two men talking links to the fact that masculine people don’t listen to that type of music and its just them talking in the scene. However right at the end of then scene some Jazz sounding music starts to play to lead into the next scene and to add to the atmosphere that there in a masculine setting and there doing masculine things (drinking and smoking) in a men’s club.

As the woman losses her ring the music picks up the pace to correlate with her rushing around and to show her femininity. The non-diegetic sound also links to the quick cutting of the shots because they’re both fast and shows the panic. Also there’s a scene with a man doing some electrical work and when something goes wrong he seems calmer then the woman because stereotypically men are calmer.

When the two men drinking seem to have to much to drink the music is upbeat to fit with there moods and they don’t seem to care about what time of day it is and just seem calm which links to the masculine representation. As the man in the shop is walking to meet the woman there asynchronous sound of a man asserting his authority on the other man, telling him what to do. 

The arrangement of scenery shows that there is only feminine clothing in the shop and this suggest that shopping is a feminine thing to do. The fact that the shop owner is a man suggests that he could be a bit feminine to be working in a clothing shop. However the clothing that he is wearing suggest otherwise. The women in the shop is wearing very feminine clothing for example the red nail polish which suggest romance and the skirt suit is fitted to show her figure which stereotypically females care about what they are wearing. The dress that the woman tries on is feminine because it’s backless and fitted and stays with the idea that feminine people want to look nice for other people.

The props in the scene with the two men correlate with the fact that there masculine because they have cigarettes and glasses of alcohol. Also the arrangement of the scenery shows that the men are in a living room setting so there probably at a men’s club and it’s an expensive club to be in. The old-fashioned decor and the smart suits the men are wearing shows masculinity.

Everything in the scene, in the shop, shows that it’s expensive because of the lack of clothing, well presented and the fact that there’s not a lot of people in there shows that only wealthy people come in.