Representation of Ethnicity Homework (Not finished)

Ethnicity is the fact or state of belonging to a social group that has a common national or cultural tradition.

How camera shots are used to represent ethnicity:
The first shot is a long shot which moves into a tracking shot. These shot show that the black man is serving the older white man which represents white people in this situation as having a high authority. 

A close up shot then a medium shot shows one man kissing another man on the head, this shows the different ethnicity because it seems the other man doesn't appreciated this but the other man doesn't stop showing his affection. Kissing people when you to say hello is a cultural thing also the different hats represents different authorities and the mixed face man has a higher authority then the white man, this represents white people as having a lower authority. However the half cast man is showing the white woman around the kitchen and this goes against my previous observation. 

How the editing is used to represent ethnicity: 

There is a quick cut to a man who sighs to what another man says. This editing helps to represent that the ethnicity of the man with the black and white hat has a higher authority to the man who sighs because the man does not stand up to him. The use of shot reverse shot at the beginning of the clip when the two men are talking helps to show the movement of the men as they talk. This helps to represent ethnicity by 

How sound is used to represent ethnicity:

There is a scene where a man with a different coloured hat then everyone else says to a woman "welcome, welcome, welcome to my engine room" the use of the diegetic sound represents to the reader that he has a higher authority then the other men. The use of the word "my" and the shot that follows (the man sighing with annoyance) shows this to. The conversation between the two men (diegetic sound) helps to represent ethnicity because the contrast of how the black man spoke to the white man and then to the other black man is different and shows the difference in ethnicity. 

How the mise-en-scene is used to represent ethnicity: 

Towards the end of he clip their are a group of men in a kitchen and all but one have a white hat one. The man with the black and white hat is a different ethnicity to the other men, this represents the man to be the odd one out and could be in charge or shown as being "lower in class". When listening to the diegetic sound of the man the reader finds out that he is in charge.  

Homework Part B

  “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.

 You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video-games.

I fully agree with this statement, looking at the development in videos to DVD the two main suppliers were VHS and Betamax and due to the superior marketing and distribution skills of VHS, Betamax lost the majority of the market. The Video Home System (VHS) is a consumer-level analogue recording videotape-based cassette standard developed by Victor Company of Japan (JVC). Betamax is a consumer-level analogue video-cassette magnetic tape recording format developed by Sony, released in Japan on May 10, 1975. 



Looking at the video above, throughout the Betamax images they had a better picture quality and this suggests that VHS had marketed their product far better then the rival company Betamax. This example shows that the marketing of a product and distribution can make a product sell or not. 

Films come out all the time and only a hand-full reach the cinema. This, I believe is mainly due to the the lack of money provided to the marketing team. In the half term holidays kids films are released in the cinema because there is a higher demand likely in the target audience. Also on valentines day there is a new romance film to be released which has been released purposely to get couples to the cinema.

In my opinion if I hear about a film and see it advertised I automatically think its going to be a good film.  If a film has a sizeable marketing budget which allows for TV adverts, the main stars featuring on TV programs like Graham Norton then interest is built and more tickets are sold. All films state the actors involved, if you can pay for a successful; actor their fan base will follow i.e. Kiera Knightly in Pirates of the Caribbean and her new film Jack Ryan: Shadow Recruit. 

Homework Part B

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on the following media areas: Film

Digital distribution affects the marketing of films in a positive way because there are more possibility of ways to market a film for example: television trailers and social media. With the development of new technology, such as internet on phones, social networking, film suppliers (netflixs, lovefilm), the ability to record and others there are more ways to get information to a wider range of people about up and coming film. On social media sites film trailers and posters are shared around which advertises films. 

Digital distribution affects the consumption of films in a positive way and a negative way. The positives are there are DVD's that provide the costumers to watch films in the comfort of there own homes. Also there are film suppliers such as netflixs and lovefilm that provide a selection of films at a fixed monthly rate, this is a new way to consume films. 
The negative way that digital consumption has affected the film industry is the ability to watch films illegal on-line. This losses profit for films because people are not paying to watch the film. 

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Consumption of a film is the when customers watch films.