Why is disney so successful?

All of Disney films are make believe, which includes some elements of fantasy and this allows an escape from real life. Walt Disney is one of the most successful and is known as being one of the big six companies in Hollywood. This is mainly because Disney is vertically integrated and this gives Disney more of a range of resources and also more money can go into the distribution part because they  don't have to pay for another production, distribution or exhibition companies. Some companies that Walt Disney owns are: Marvel and Pixar Animation Studios. Walt Disney relies heavily on synergy and cross media convergence to distribute and market there films. Walt Disney use of synergy: 11 theme parks, musicals, Shops, Toys. Walt Disney use of cross media convergence: Games, Albums, Posters. P

Disney creates films with large budgets and to make sure they get a profit they stick to what works usually, however becuase disney has so much money they can take risks but they want to make money.

Case Study Things to Remember

Skyfall
Budget: $200,000,000
Gross: $1.047 billion
Cross Media convergence: Coke advertisement, Talk shows, Fragrance, Watches, Clothing, Toys.
Synergy: Album, Posters, 007 games, Phone, 
Vertical Intergration: Sony phone and Sony distributed the film 


ill Manors
Budget: £100,000
Gross:› $1,108,176
Synergy: Album, Posters 



Media Ownership
Sony phone being advertised in a sony film
Disney owns many companies (vertical integration) e.g own marvel and Pixar Animation Studios
The 6 most dominate Hollywood studios: 20th Century Fox, Warner Brothers, Paramount, Columbia, Universal and Walt Disnet Studios.  

Class and Status Homework

How shot types helps to represent class and status:

There are close up shoots of a girl and boy who seem to be having an argument. At about 18 seconds in the girl starts to walk out and a short tracking shot shows this, there is a reaction shot to this of the boy and then the boy shoots a vase. The shooting of the gun the boy says was to get her attention and this made the boy have a higher status the girl he had a source to kill her and this made her stop and listen, this is shown by a reaction shot of the girl and the boy appoligsing.

After the gun shot another school girl begins to walk into the house which represents her bravery and the also represents her class of working class because most people would run but as a working class person, stereotypically, would not be as scared of a gun. A high angle shot of the girl shows her walking slowing and quietly into the house, this shows her locality to her friend, which represents her to being working class because stereotypically, working class people stick together in hard situations.

The girl starts to argue with him again and medium close up shot shows the boys reaction and the other girl coming in the room without the boy knowing. This represents the girl to be brave and represents the working class do be loyal and brave.

When the boy shoots the girl an extreme close up of the boys eyes is shown to show his reaction. The reaction on his face connotes that he didn't really want to shoot her but he was angry and this represents the working class to be..

A high angle shoot shows a woman walking in a school car park she reserves a phone call and close up of her face shows her expression which suggests that she has been told about the girl dying. This represents the working class to have a wide circle of people that they look for for comfort.

A tilt shot shows the boy walking with the gun down a street and this represents, guns as being common.

How the editing helps to represent class and status:

When the girl comes in and try's to take the gun there is a struggle and the use of fast changes in camera angle helps to create the tension. A shot reverse shot shows the two girls on the floor and the boy still standing this represents there status in the this situation, because the boy has the power of the situation.

When the boy runs away after shooting the girl the use of cross-cutting is used to show him running and a woman turning up at the house. When the mum sees the girl on the floor many shot reverse shots are used and reaction shots to show the mum, daughter and friends facial expression. This represents working class people to be very family orientated.

How mise-en-scene is used to help represent class and status:

The clothing of the teenagers at the beginning of the clip are wearing school uniform which shows there age. The body language of the girl shows she is scared of the boy and this helps to represent the working class stereotypically. When the boy is walking down the street his body language shows that he regrets shooting her and this represents...

The boy holding the gun connotes that he is aggressive and that the gun is probably going to be used a some point.

The fact that the boy has a gun represents teenage boys to carry guns.This represents there class to probably being working class because stereotypically working class teenagers are always getting into trouble.

When the woman reserves a phone call she is wearing a smart suit which represents the woman to being working class because stereotypically middle class people wear suits.


How sound is used to help represent class:

The argument at the beginning is very load and this shows that working class teenagers argue a lot. Asynchronous sound is used when the gun is shot because the reader does't see the girl scream but it happen in the actual action. The scream shows that the girl is scared and helps the reader understand the situation more.

As the girl starts to come into the house the non-diegetic music starts and its sounds eary and like she is creeping  up on them. As they start to struggle with the gun the music gets more aggressive and this helps to build the tension, this helps to represent the situation. The non-diegetic music continuous to the point her mum finds her on the floor and the music changes slightly to not eary any more more sad and subtle.

When the boy is walking down the road with the gun the non-diegetic music sound western and this suggest he is going into a gun fight like in western films, this help to represent the boys status in the saturation.

Information on Exam

Past Question

 Jan 2009

 Section B: Institutions and Audiences Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Videogames

Synergy and Cross Media Convergence

Section B Revision